As part of its strategies to achieve its goals and attain the vision of population stabilization, the Population Welfare Department Punjab encourages partnership and collaboration with varied public and private sector organizations, NGOs, and the corporate sector willing to promote the cause of Reproductive Health and Family Planning. The affiliates collaborate in the following broad groups of work:

Functional Integration of Services and Service Delivery

Partner organizations collaborate with the department in their capacities by providing accommodation within their existing infrastructure for the opening of a service delivery outlet (SDO) by the PWD, provide support in logistics, refer family planning clients to the SDOs, and enter into MoUs with the department for providing services in remote/underserved areas. The department on the other hand offers free of cost training in contraceptive technology and population dynamics to their staff, medics, and paramedics. Contraceptives are supplied as per demand to outlets of these partners.
Some of the specific activities carried out are the provision of accommodation for shifting of FWCs of PWD from rented buildings to Rural Health Centers (MoU with the Health Department), provision of accommodation for the establishment of FWCs (Social Welfare, Pakistan Railways, WAPDA), provision of doctors to team up with PWD for holding contraceptive mobile service camps in underserved areas (MoU with Rahnuma FPAP, Marie Stopes Society), referral of FP clients by LHWs of the National Program for FP and PHC.
The partners who collaborated/are collaborating in the functional integration of services and strengthening service delivery are:

Government Sector

  • Health Department, Government of Punjab
  • Maternal Neonatal and Child Health Programme, Punjab
  • National Programme for Family Planning & Primary Health Care
  • Provincial Line Departments
  • Social Welfare Department
  • Women Development Department
  • Social Security (PESSI)
  • Pakistan Railways
  • Pakistan Army

Non-Governmental Organizations

  • Marie Stopes Society
  • Rahnuma (Family Planning Association of Pakistan)
  • Green Star Social Marketing
  • Punjab Rural Support Programme
  • National Rural Support Programme

Capacity Building


The department is assisted in the capacity building of its core staff and employees to improve outlook, broaden the vision, strengthen human resources, acquire skills and improve management. Logistic support in the form of strengthening service delivery outlets and training institutes regarding training aids and equipment has also been provided. Assistance has been provided in the revision of the training curriculum. Recently Pathfinder International has collaborated with the department in assisting accreditation of its Regional Training Institutes with the Pakistan Nursing Council, which is a landmark success for the department. The project was funded by David and Lucile Packard Foundation. Shirkat Gah has collaborated in holding camps in flood-affected areas. LUMS and Aga Khan University Karachi have been offering places to departmental employees free of cost on their capacity-building courses. UNFPA has a long association with the department in strengthening its SDOs logistically and assisting financially in providing in-country and foreign trainings to leading officers. Rozan, an Islamabad-based NGO, provided SMART CHART trainings, which were for capacity building of PWD staff on Strategic Communications. The Population Council has provided trainings on demographics, research methodologies and held seminars with PWD participation.

The affiliates who collaborated/are collaborating with the department in capacity building are enumerated as follows:

  • Management and Professional Development Department (MPDD)
  • Pathfinder International, Islamabad
  • The David & Lucile Packard Foundation, Karachi
  • Population Council
  • United Nation Fund for Population Assistance (UNFPA)
  • Shirkat Gah
  • Lahore University of Management Sciences (LUMS)
  • Agha Khan University (AKU), Karachi
  • Rozan

Research and Training


National, provincial and private organizations working primarily on various aspects of population and reproductive health mainly collaborate with the department in timely providing copies of their research reports, involving the department in planning and carrying out future research, and accommodating departmental officers in the trainings being carried out on specific related topics. The Multiple Indicator Cluster (MICS 2007-08 and 2012-13) survey carried out by Punjab Bureau of Statistics, preparations for the Pakistan Demographic and Health Survey (PDHS 2012-13) carried out by the National Institute of Population Studies (NIPS) and Pakistan Institute of Development Economics (PIDE), collecting demographic data and carrying out evaluation studies related to the department by NIPS and National Research Institute of Fertility Control (NRIFC), and targetted research on various topics including family planning, contraceptive prevalence, adolescent reproductive health, etc. and dissemination of reports by Population Council (Pakistan) are some of the activities in which the department was involved. In turn, the department provides facilitation of research activities in the field as and when required by these, and other organizations, to name a few.

Main partner organizations collaborating in Research and Training are:

  • National Institute of Population Studies
  • National Research Institute of Fertility Control
  • Punjab Bureau of Statistics
  • Population Council, Pakistan
  • Pakistan Institute of Development Economics
  • Health Services Academy

Supply of Commodities


Between 2009 and 2014 the whole country was dependent on the Population Program Wing, Planning and Development Division Islamabad in partnership with the USAID/DELIVER Project for procurement and supply of contraceptives. Contraceptive commodity security worth PKR 7.2 Billion was provided by USAID for the whole country since 2009. The USAID/DELIVER PROJECT interventions catered to national requirements and are centered around two key dimensions of “Improving the Performance of the Health System” and redressing weaknesses of the Supply Management System. It also partnered with the Ministry of Population Welfare (MOPW) and Ministry of Health (MOH) to improve the availability of contraceptives in the public sector in Pakistan, and to achieve contraceptive security through a series of interventions in the key focus areas of warehouse operationalization, contraceptive procurement, strengthening the Logistics Management Information System (LMIS), capacity development/training, and additional supporting activities.

The Population Welfare Department Punjab is providing contraceptives free of cost to clients. Since 2014, the Department of Punjab is itself procuring contraceptives for its service delivery outlets by following all requirements. In 2014-15 joint pre-qualification and tendering was done with the Health Department, while both departments placed their supply orders. As a result, this department procured contraceptives worth PKR 284 Million. In the year 2015-16 all process of purchase was carried out independently and contraceptives worth PKR 296 Million were purchased. Quantities of commodities required are finalized from the data available from the Contraceptives Logistic Management Information System (CLMIS) and projected requirements. The department has its own supply chain management since January 2016, under which quick, efficient, and temperature-controlled transport of contraceptives is ensured from Central Warehouse Karachi right up to the district stores.

The main organizations that have assisted/partnered with the department in procurement of contraceptives are:

  • Population Program Wing, Planning and Development Division Islamabad
  • USAID/ DELIVER Project
  • Department of Health, Punjab

Information, Education and Communication Activities, Support in Advocacy of Programme


To sensitize about issues arising from the rapidly growing population in Punjab, the department develops and launches advocacy campaigns to address special groups, such as policymakers, opinion leaders, ulema, teachers, youth and adolescents, and the general public. The information, education, and communication sections in the Directorate General Office have been dedicated to working for this purpose. This section liaises with partners in reproductive health with advocacy as one of their specialties to strengthen its activities in the form of funding and sharing of advocacy campaigns. Special events throughout Punjab on World Population Day (11th July) every year have been especially supported by partners. Besides this, UNFPA coordinates with the department in formulating and funding an annual work plan related to population activities, especially advocacy. Funding of sensitization and orientation sessions for ulema/religious scholars and advocacy through radio programs on FM channels are recent activities that have been carried out in collaboration.

The main organizations that have coordinated with the department in advocacy activities are:

  • Marie Stopes Society
  • Lahore University of Management Sciences
  • Shirkat Gah

Mainstreaming of Population Factor in Development Plans

Population planning is a national issue and cannot be addressed in spirit until all departments mainstream its variables in development, planning and management. The vision of the Punjab Population Policy 2017 therefore cannot be realized without inter-sectoral coordinated efforts. The department is seeking assistance from all stakeholder departments like Planning and Development Board, Health, Education, Women Development, Social Welfare, Labour and Human Resource, Industries, Commerce & Investment, Youth Affairs, Sports, Archeology & Tourism, and Department of Auqaf.